Comment

One of the reasons I started this email newsletter is to help amplify news that clubs are posting on Trials Australia predominantly and to extend their reach to both members and a general trials enthusiast community.

Slight tangent... I have a real bug-bear with Facebook, they offer a great bit of software and 2+ billion user reach. Choosing to go with ONLY Facebook for your club trials news is paid at a cost of users privacy and a risk of not getting your message to all club members. If you post to your clubs Facebook Group, your post goes into your members news feeds and competes to show up in a high enough position based on an algorithm that Facebook has designed to drive engagement. It shows up amongst family and friend posts and the questionable videos that cousin Derek posts. To really get your message out to members you have to use a platform that guarantees your message gets delivered, either start your own email newsletter, a WhatsApp group or similar.

Back to my point... I'd argue that posting to Trials Australia front page and subscribing to this email newsletter will get you that sweet spot of getting news in front of members and the trials enthusiast community. I would encourage clubs to post more of their club news, bikes and dealer news on Trials Australia. I've been working for months on a new backend "Content management system" for Trials Australia and I want to solve the problem of too much news on the homepage. So post whatever you can, or send your content to me to post, I'd love to help your club get in front of the biggest audience possible, not just the members you have right now.

If you have any links you would like to suggest for future issues or if you have articles to post to TA, email me.

Matt Langtree  

International

NSW & ACT


Victoria

Dealer News